Certainly tattoos hurt. A tattoo is not just another consumer item that you can purchase at the mall, but a true rite of passage. This is what gives tattooing its mystique.

But now there's a product that helps us get through the more difficult tattoo sessions. This new product is called Maxilene 5.

It's a pure Lidocaine-based topical anaesthetic, which is designed to completely numb the area you're about to get tattooed. Unlike other topical anaesthetics, Maxilene 5 is not known to make the skin more difficult to tattoo, nor is it known to cause complications when healing a tattoo. Maxilene 5 goes on as a cream on unbroken skin and numbs the skin before you start tattooing. You can reapply the product as you tattoo to continue its anaesthetic qualities and keep the pain down on your tattoo for hours at a time.* Using the product, you'll find that tattooing should be completely painless or very, very mild discomfort. If you hate getting your sensitive bits tattooed, this is the product you've been waiting for.

In the 20 years that I've been a professional tattoo artist, I've experimented with all sorts of pain management solutions for my clients. Maxilene 5 has been proven to help my customers deal with the discomfort associated with tattooing which allows me to take the time to do my best work for them.
ADAM SKY

What is MAXILENE?

MAXILENE is a brand name for a topical cream that contains an anaesthetic called lidocaine in a non-prescription strength.

How does MAXILENE work?

Lidocaine causes a loss of feeling in the skin and surrounding tissues. Maxilene contains tiny microscopic, multilayered spheres called AccusomesT. Once the lidocaine reaches the nerve endings, you may notice a slight cooling sensation followed by an increased numbing feeling in the area covered by the cream. Areas of skin not directly covered by the cream will not be affected. Although it is not necessary to cover the area after application of MAXILENE a clear plastic wrap can be used to occlude the area. For tattooing purposes, placing an occlusive dressing a couple hours prior to tattooing is preferred.*

What's in MAXILENE?

MAXILENE is available in a 5% concentration of lidocaine. It also contains benzyl alcohol, carbomer 940, cholesterol, hydrogenated lecithin, isopropyl myristate, polysorbate 80, propylene glycol, trolamine, vitamin E acetate, and water. If you think that you might be sensitive to any of the components of MAXILENE, check with your doctor or pharmacist before using.

How do I use MAXILENE?

Topical Use: Prior to applying MAXILENE, use only mild soap and water to clean the area. Dry the area prior to applying. Do not use skin cleansers containing alcohol or acetone, as they will strip the naturally occurring oils that MAXILENE needs to penetrate the skin. Dosage: Adults and children 2 years of age and older: Apply to affected area not more than 3 to 4 times daily.*

*Please refer to product instructions for directions and recommended use. Always follow manufacturer directions and product warnings. Maxilene 5, Lidocaine and its ingredients are drugs and should be taken seriously. This product is not recommended for children under 2 years old. It is recommended that you consult your doctor or pharmacist before using this product.